Seller FAQ

TeacherStore.io® is a marketplace and community for teachers. Teachers and parents can shop for learning resources created by real educators, and teachers and parents can also become TeacherStore.io Sellers and sell the resources they create.

Yes! TeacherStore.io was founded by Tiffiny and Duayne Webster. Tiffiny is a former Disney Princess (Belle) turned K-12 teacher and administrator (25+ years), entrepreneur, and the host of a top 10 charter school podcast. Duayne is her husband and business partner, with a background in sales, finance, marketing and business coaching. Together, they built TeacherStore.io to help teachers share their expertise, reach their customers, and grow businesses they own.

Great question, and one we hear a lot! In tech, "io" stands for input/output, and it fits us perfectly: teachers put their resources in, and those resources go out to classrooms and families everywhere. ".io" is widely used by technology companies and software platforms, and that’s exactly what TeacherStore.io is. We’re more than a marketplace. We’re building the tools teachers need to sell their resources, reach their customers, and grow their businesses, all in one place.

And no, being a .io doesn’t hurt search rankings. Google treats .io the same way it treats generic domains like .com, so TeacherStore.io can rank in search results anywhere in the world. What matters most for search is great content and well-optimized product listings, which is exactly what TeacherStore X-Sellerator™ is built to create.

We launched TeacherStore.io in October 2025 and quickly grew to over 3,000 sellers. We were eager to start marketing to customers, but we wanted the experience to be right first. So we made the tough decision to hold back on marketing and put our time, energy, and resources into building a better platform for sellers and buyers.

Now that the new TeacherStore.io has launched, we’re inviting customers to shop. Here’s how buyers will find you:

• Paid advertising across multiple platforms to bring teachers, parents, and homeschoolers to the marketplace
• Strategic partners who share TeacherStore.io with their audiences
• Email marketing to our growing list of teachers and families
• X-Sellerator™, our exclusive TeacherStore.io software that automatically creates optimized product listings, Pinterest pins, and social media content that lead buyers back to your TeacherStore.io storefront
• Our TeacherStore.io seller community. As we all share about TeacherStore.io, link to our stores, connect our blog posts, videos, and podcasts, and email our own customer lists, that rising tide lifts all boats. Together, we’re making TeacherStore.io the go-to modern marketplace for teachers and homeschoolers.

Open Home and follow your Finish My Checklist. It takes you through setting up your store, connecting your payout method, and bringing in your first products. You can start free, and you do not need a credit card to start.

Yes. Our Bulk Import brings your Teachers Pay Teachers products over for you, for a one-time $19, up to 500 products. We bring over your thumbnails, files, previews, reviews and videos, and you choose whether they land as drafts or go live. Start it from Bulk Import any time. You can also add products one at a time whenever you like. Any imported resource priced under $3 is held until you choose a price, so it is never published on its own at that price. See Pricing your resources below.

No. We want you to sell everywhere your buyers already are. You can sell the same products on TeacherStore.io and on your TPT Basic Seller account, Etsy, Amazon, and your own website.

Why do we encourage it? When customers can see everything you offer and everywhere you show up, you look more credible. More connection builds trust, and trust leads to sales.

Yes! You can add links to your other stores right on your TeacherStore storefront, just like you’d add your Instagram or Facebook links. Add them in My TeacherStore™ → Store Setup. You can link to:

• Your Teachers Pay Teachers (TPT) Basic Seller account
• Your Etsy shop
• Your Boom Learning store
• Amazon, including your storefront, an affiliate list of your favorite products, or your KDP books and workbooks

Want to link to another platform? Email us at hello@teacherstore.io and let us know. We’re listening.

Yes. Just like your social media and other stores, you can add links to your podcast, blog, website, YouTube channel, and more right on your TeacherStore storefront, so customers can find you everywhere you show up.

No. You can sell your resources directly from your TeacherStore storefront.

Yes! Over the coming weeks and months, the new TeacherStore.io will roll out ways to sell online courses, paid communities, memberships, and tutoring services.

$3. Resources on TeacherStore.io® start at $3, or they are free. You can use cents ($3.50 or $4.25), but not a price between $0.01 and $2.99.

It starts when the new TeacherStore.io® opens, and it is the same for everyone.

Make It Three: why we love it. Every resource here is $3 or more, or free. Here’s why that’s good news for you:

• You never pay card fees. We cover them out of our 20% on every sale. $3 is the lowest price where that works.
• Your store looks like a place for great resources. That keeps teachers coming back to shop here, and that’s good for every seller.
• Small resources still have a home. Make them free and use them to grow your email list, or put them together in a bundle that’s $3 or more.

Priced under $3? It waits in your drafts until you make it three, or make it free.

You have three choices: price it at $3, make it free (a wonderful lead magnet to meet new teachers and grow your email list), or mark it Only in bundles and put it in a bundle with other resources for $3 or more.

Yes! Teachers love freebies, and a free resource is a wonderful lead magnet for meeting new teachers and growing your email list. Enter 0 for the price.

A resource marked Only in bundles is not sold on its own. It stays saved in your store so you can put it in a bundle with other resources. Buyers see it only inside the bundle. You can change it to $3 or free at any time, and it becomes a normal listing.

When you add a product, choose Bundle Product instead of Single Product, then pick the resources from your store. Resources that are Only in bundles are in the list too, even if they came from an import. The bundle has to come to $3 or more after any discount.

A $3 resource can be given away free, but it can’t be discounted to a price between $0.01 and $2.99. Resources at $4 or more can have small sales, as long as the sale price stays at $3 or more.

Before we open, raise the price to $3, make the resource free, or put it in a bundle. Until you do, it stays in draft mode and is not published to your store. We never change or delete your resources for you, and anyone who bought one keeps their download.

Yes. You’ll see the name and email of every customer who buys from you, so you can build real relationships and grow your own audience.

Yes. You can export your customer list anytime and bring it into your own email service provider, and it’s yours to keep if you ever leave TeacherStore.io.

Want to email your customers right from TeacherStore? Seller Plus Email Service ($49 a month extra, billed separately from your Seller membership) gives you built-in email service, so you can:

• Contact your buyers
• Import your other contacts so you can email them too
• Manage all your contacts in one place

You do. Your resources are your intellectual property. The "Contributions" license in our Terms covers only community content, like posts, trainings, workshops, and reviews shared in TeacherStore communities, not the resources you sell.

If you remove a product or close your store, buyers keep access to the paid or free resources they already downloaded from you.

Copying or reproducing someone else’s work without permission is never okay, whether it’s done by hand or with AI. If you believe someone is copying, reselling, or reproducing your resources on TeacherStore.io, email us at hello@teacherstore.io. Our team reviews every report on a case by case basis to determine the course of action, including removing any resource or seller that infringes on someone else’s work, breaks our terms, or is illegal.

We’d give sellers as much notice as we possibly can, though the exact amount would depend on the situation. You’d be able to export your resources via CSV, so your work stays yours.

You keep 80%. TeacherStore keeps 20%.

No. We pay the transaction fees out of our 20%, so you do not.

Payouts go through Stripe once a month. There is a $25 minimum.

TeacherStore collects and remits sales tax for you.

$99 a year, billed yearly. The yearly fee is not refundable. You can start free, and you do not need a credit card to start. You can see your own price and renewal date on Billing & Receipts, and compare every plan on Plans & Pricing.

Only if you want to email the customers who buy from you. It is $49 a month (or $490 a year) on top of your Seller membership. Your membership does not include it.

No. Seller Plus is self-serve, with setup help and courses. Live coaching twice a week is part of TeacherStore Pro.

Everything in Seller and Seller Plus, plus live coaching twice a week (Monday nights and Tuesday mornings), the Pro community, courses, funnels, automations and on-demand training. You can also build your own paid community, courses, memberships and tutoring offers. Pro is $299 a month or $2,990 a year. See it on Plans & Pricing.

It is our marketing tool. You add your product once, and it makes your product listing, a blog post, Pinterest pins, social posts and an email sequence. It is $19 a run, or 10 runs for $99, on any plan.

You can switch from monthly to annual at any time. An annual plan can switch to monthly once its year is finished.

Yes. You can cancel your TeacherStore Seller membership at any time with no fees or penalties. Memberships aren’t prorated, and payments you have already made are not refundable.

If you’re on Seller Plus Email Service or TeacherStore Pro, you can also cancel at any time. On a monthly plan, you won’t be charged the following month. On an annual plan, you won’t be charged the following year. Your TeacherStore storefront stays active unless you request to close your store. You can cancel from Cancel My Subscription.

When you ask us to close your store, customers can no longer see it. You’ll have up to 60 days to sign back in to your Seller Dashboard and download your products and customer contacts. Buyers keep access to anything they already purchased or downloaded from you. And if you leave on good terms, you’re always welcome back.

Yes! We have an affiliate program for TeacherStore Pro™, so you can share the program you love with your audience and earn a commission when they join. We don’t currently offer an affiliate program for the TeacherStore Seller plan. Interested? Open Become an Affiliate, or email us at hello@teacherstore.io.

We’re proud to be an AI-forward company, and we’re so excited about it!

We’re living in incredible times. AI can help you ideate, create, and market your resources better and faster than ever before. It can optimize your product listings so more buyers find you in search, which means more traffic and more sales. And it takes so much off your plate that, whether you teach full time or create full time, running a resource business feels doable, with time left over for the people you love.

We encourage you to use AI to:

• Brainstorm and outline new resources
• Design and create products faster
• Write optimized product listings and marketing
• Streamline your systems and better serve your customers

Here’s what we believe: AI works best with a real person behind it. The more you pour in (your ideas, your stories, your experiences, your systems, your designs, and the way you think), the more it can help you create things you’d never have time to make alone. Your expertise is the secret ingredient. AI just helps you share more of it.

It’s a big opportunity for students, too. AI can help teachers create more engaging, higher-level thinking activities, and help prepare students with the 21st-century skills and tools they’ll need.

That’s why we build AI right into TeacherStore.io, including X-Sellerator™, our exclusive software that turns one product listing into a year’s worth of marketing. And if you’re new to AI, you’re in the right place. We’ll guide you with best practices every step of the way.

No, we’ll let buyers decide what they love. How you create your resources is up to you, whether you use AI to design covers and thumbnails, write descriptions, or build entire resources.

We believe quality speaks for itself, and resources that pair real expertise with real human connection sell best. That’s why we encourage you to show up as you: share videos on your storefront and products, tell your story, and connect with your customers so they feel confident buying from you.

What we will act on is anything that copies someone else’s work, breaks our terms, or is illegal. See "What if someone copies my work?" above.

No. We don’t use your files to train AI to generate resources.

If you choose to use the TeacherStore X-Sellerator™, AI reads your resource and chats with you about it to automatically generate a year’s worth of marketing materials for you in minutes, including:

• Your product listing
• A blog post
• Pinterest pins
• Social media content
• An email sequence

Everything is fully optimized for SEO, AEO, and GEO, so buyers can discover you on TeacherStore.io, in search engines, and in AI tools like ChatGPT, Claude, Gemini, and AI search results.

Coming soon! TeacherStore TV™ is our own curated video platform, built right into TeacherStore.io. Upload your videos, from product walkthroughs to classroom tips, and give buyers one more way to discover you, see you in action, and shop your store.

Coming soon! The TeacherStore Podcast Network™ is a home for your podcast. Share your show with the TeacherStore community, reach new listeners, and send them straight to your storefront.

The TeacherStore Blog™ is a collective blog written by YOU, our TeacherStore.io Sellers. Contribute a post, and your products get discovered in a whole new way, through search and by every teacher and parent browsing for their next great idea. The TeacherStore X-Sellerator™ can even write the post for you!